The sixth generation of the family to carry on the Milward family tradition, Robert E. Milward Jr. Joined his father in the business in 1994, and currently serves as Vice President.

A graduate of Indiana University and the National Foundation of Funeral Service, he attended The Lawrenceville School and graduated from Henry Clay High School, Morton and The Lexington School.

He is a member of Christ Church Cathedral, Lexington Lodge #1 F&AM, Scottish Rite, Oleika Shrine Temple, Idle Hour Country Club and the University Club of Kentucky.

Rob is a graduate of Leadership Bluegrass, a member of the Board of Directors of the Lexington Dream Factory, the Better Business Bureau of Central Kentucky, a founding Board member of the Southland Association, and a volunteer and former committee member for the American Heart Association.

His professional affiliations include Selected Independent Funeral Homes (SIFH), Funeral Directors Association of Kentucky (FDAK), National Funeral Directors Association (NFDA), and the National Foundation of Funeral Service (NFFS), International Cemetery & Funeral Association (ICFA) and the Cremation Association of North America (CANA).

Rob and Lee Threlkeld of Owensboro were married on April 27, 2002. They have two children, Kathryn Elliott Milward and William Emmet Milward II.

Like his Grandfather Emmet Milward, Rob recognized the need for a funeral home on the Southeast side of Lexington outside of Man O' War Boulevard and supervised construction of a third facility that opened December 8, 2010. Located at 1509 Trent Boulevard, the funeral home is uniquely built to offer families flexibility when planning a reception, funeral or cremation service.

In 2018, recognizing that dogs play a very important role in helping people cope with loss. Rob had his family dog, Gus, trained as a Grief Therepy Dog. Gus became available to participate in funerals at the end of 2018.